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Pons Health

Pons Helse was ready to expand beyond their original health clinic in Slemmestad, and needed a scalable website solution to manage multiple locations.

We built a comprehensive platform with centralized content management, employee coordination tools, and service administration across all clinics. The system includes an integrated online store for subscription services.

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Objectives

  • Create a modern, user-friendly website.
  • Implement a CMS system for easy management of content and employees across multiple clinic locations.
  • Implement a subscription service with recurring payments and flexible member management.
  • Simplify checkout with Vipps and credit card payment options.
  • Optimize the website’s conversion rate, average order value, and organic visibility.
  • Improve advertising performance on Meta and Google.

Key Results

  • Acquired Over 20 New Customers Each Month.
  • Marketing performance improved and customer acquisition costs dropped by 60%.
  • Online bookings increased by 50%, and referrals grew significantly.
  • The introduction of e-commerce functionality led to a surge in subscription sign-ups.
  • Customers appreciated the ability to manage memberships and review booked services, enhancing satisfaction and retention.
  • Streamlined content and employee management across multiple clinic location.

Modern, User-Friendly Website

  • Delivered a contemporary, intuitive website design that enhanced user experience
  • Online bookings increased by 50% due to improved usability and navigation

CMS System for Easy Management

  • Successfully deployed a comprehensive CMS enabling streamlined content and staff management
  • Centralized system allowed efficient coordination across multiple clinic locations

Subscription Service with Recurring Payments

  • Launched robust subscription platform with automated recurring payment processing
  • The introduction of e-commerce functionality led to a surge in subscription sign-ups
  • Customers appreciated the ability to manage memberships and review booked services, enhancing satisfaction and retention

Enhanced Meta and Google Advertising Performance

  • Marketing performance improved substantially across both platforms
  • Customer acquisition costs dropped by 60% through optimized campaign management
  • Acquired over 20 new customers each month through enhanced advertising strategies
  • Referrals grew significantly, creating a compounding effect on customer acquisition

Simplified Checkout with Vipps and Credit Cards

  • Integrated seamless payment solutions including Vipps and multiple credit card options
  • Streamlined checkout process contributed to improved conversion rates and user satisfaction

Optimized Conversion Rate and Organic Visibility

  • Achieved significant conversion rate optimization through strategic design and functionality improvements
  • Enhanced organic search visibility driving increased qualified traffic
  • Improved average order value through optimized user journey and subscription offerings

Performance After Launch