Gnistr Bookshop

The Norwegian book publisher Gnistr hired us to improve their online store. We redesigned their website to make shopping easier and increase sales and customer loyalty.

The Project's Objective

  • Craft a reliable customer acquisition funnel
  • Increase Average Order Value (AOV) and Customer Lifetime Value (LTV) by 10%
  • Increase purchase frequency and retention rate with email marketing
  • Enhance online visibility and organic traffic
  • Improve user experience on the website
  • Grow the newsletter subscriber base

Powerful Enhancements

User Experience & Checkout Optimization:

  • Redesigned website for easier navigation and book purchasing
  • Implemented a streamlined, multi-device checkout process
  • Added a slide cart for quick review and modification of purchases
  • Integrated dynamic upselling, down-selling and cross-selling

Digital Marketing Strategy:

  • Launched targeted ad campaigns on Meta
  • Used tailored User-Generated Content (UGC) ads for specific book audiences
  • Ran engaging email marketing campaigns with updates, offers, and abandoned cart reminders
  • Published SEO-optimized blog content to drive organic traffic and highlight offerings
Screenshots of an online shopping cart and checkout process on a website, illustrating steps for Ecommerce Conversion Optimization

Performance After Launch

  • Revenue increased by 70%
  • Number of sales increased by 40%
  • Average Order Value (AOV) rose by 15%
  • Return on Ad Spend (ROAS) doubled with an increase of 104%

Results After Launch

No Data Found